The term “environmental, social, and governance” (ESG) was introduced to the world in the 2005 UN study, “Who Cares Wins.” According to the Green Business Bureau, ESG grew from the concept of business sustainability. In business, sustainability can be defined as “doing good.” People increasingly seek it in the companies they do business with or invest in.
Business disruptors may not be who you think they are. They’re not the violent rioters we watch on the news. Instead, the disruptive innovation they bring to market stands to significantly change the way we do things. Small business owners and entrepreneurs should prepare for disruption overtaking their chosen industry.
So, you’ve stirred the attention of a potential client – possibly your first. Now what? How do you gain their confidence and understand their needs?
You’ve got a lot to give: the skills, qualifications, and experience necessary. But first it’s of utmost importance that you understand your client’s needs.