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Because of Words Blog

Sustainability: What the world needs now is green, sweet green

Some say the term “sustainability” is used so often for so many different activities, that it has become meaningless. I, for one, don’t think so. Millions of people in these times don’t only think sustainability is a viable concept; they’re also working toward its achievement. Indeed, sustainability may be the greatest need of life today.

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Economic sustainability: Market viability and the people’s well-being

Sustainability is usually divided into three sectors: the environment, society, and economy. A look at the four major types of economies: traditional, market-based, command-based, and mixed. And three new ones: circular, global, and green.

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Overcoming your block: on finding the mindset to get ‘er done

You’re cruising along, well on your way to getting things done, when all of a sudden it sneaks up: a hole as big as the great abyss. It stops you suddenly, completely, and seems impassable. What’s gone wrong? How do you get beyond your block?

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On operating a business sustainably

There’s an unstoppable force in the business world today: sustainability. The concept’s been around a while – since at least the 1700s when it was used in a German tract about forestry. It promoted the idea that resources should be taken from forests no faster than it would take to regenerate them.

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Journaling Power: Creating the Healthy Life You Want to Live

I’ve written elsewhere in this blog about the benefits you can reap from keeping a work journal. This review features a book outlining the benefits of keeping a personal health and wellness journal.

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Chasing that steady paycheck: Salary and your startup

Looking for a steady paycheck? Then going it alone may not be for you. If you do go in doing your own thing, here are some factors to consider in deciding how much to pay yourself.

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On becoming a business disruptor

Business disruptors may not be who you think they are. They’re not the violent rioters we watch on the news. Instead, the disruptive innovation they bring to market stands to significantly change the way we do things. Small business owners and entrepreneurs should prepare for disruption overtaking their chosen industry.

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Networking – a bane or a benefit?

If you’re like me and thousands of other professionals, the idea of networking brings up a feeling of dread. And lots of questions. Question number one on my list is, “Do I really need to do this?” For a few tips and tricks, read on.

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How to gain the attention and confidence of potential clients

So, you’ve stirred the attention of a potential client – possibly your first. Now what? How do you gain their confidence and understand their needs?
You’ve got a lot to give: the skills, qualifications, and experience necessary. But first it’s of utmost importance that you understand your client’s needs.

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Corporate social responsibility and you

What can your business do to earn that all-important customer loyalty? Besides offering stellar products or services, excellent customer service, and timely response to their questions and concerns, your clientele expect to see twin passions – for the environment and for people – to be supported by all whom they choose to do business with.

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Contact Info

Cassie Journigan
P.O. Box 1302
Bronson, FL 32621

(352) 221-3456

cassie@becauseofwords.com